How to Increase Exposure and Sales with Pinterest Group Boards

You’ve done all the work – created visually-appealing Pins, optimized them with all the top keywords in your niche, and posted them for all of Pinterest to see.

If you’ve been following me for a while, you already know that it takes about 2-3 months for your Pins to be indexed on the platform. But, an extra visibility push always comes in handy, doesn’t it?

Well, if you’re looking to expand your reach and boost your sales with Pinterest, group boards will help you! This underrated tool is ideal for small shops, service providers, and affiliate promoters to get their content in front of tons of potential customers.

If this is your first time hearing about Pinterest group boards or if you want to know how to utilize them effectively, I will show you how to get the most out of them!

What Are Pinterest Group Boards?

Pinterest group boards (also known as collaborative boards) are shared spaces where users can share their content. What makes them different from personal boards is that many people can contribute to the board – not just you.

As you can imagine, Pinterest group boards are often joined by thousands of followers, meaning it’s a great way to get your services out there, especially if you’re a newcomer. Plus, since they are used by actual Pinterest users, you have the opportunity to get real and organic growth without spending a dime! This means more engagement, saves, and hopefully – sales!

Are Pinterest Group Boards Still Effective?

If there’s one thing you should know about Pinterest is that its algorithm gets updated a lot. With that in mind, many users wonder whether pinning to group boards is still effective in 2025.

The short answer – absolutely! While there are many group boards that are filled with spam content, the ones that are well-moderated and active can do wonders for your visibility and engagement.

Here’s how Pinterest group boards work:

• Extended Reach: Your pins show up in the feeds of others following the group board.

• Community Visibility: You engage with like-minded Pinterest users, increasing your authority in your niche.

• Pin Longevity: Pinterest favors evergreen, high-quality content. Group boards give those pins extra life and exposure.

How To Use Pinterest Group Boards: A Step-by-Step Guide

Now, let’s get those Pinterest group boards working for you! Here’s everything you need to do to boost your exposure.

Step 1: Find The Right Group Boards

Once you start researching group boards within your niche, you’ll notice there are tons of them. The ones you should be looking for are those with active and engaged users.

The following tips will help you find the right group boards:

• Check Influencer Accounts: Search Pinterest for top creators and competitors in your niche. Look through their profiles and analyze the group boards they contribute to.

• Use Pinterest Search: Type your niche keywords + “group board” and explore the results. Look for boards with clear guidelines and a strong community.

• Analyze Engagement: A good sign of a healthy board is a high follower-to-pin ratio and consistent repins.

Step 2: Follow The Group Board Rules

I know you may feel compelled to share your Pins as soon as you find a suitable group board, but that’s not exactly how it works. Namely, many group boards have a set of rules you need to adhere to before you join. If you don’t follow them, you might not even be allowed to join!

Here’s how to increase your chances of being added:

• Follow the board owner and engage with their content for a few days.

• Look for joining instructions in the board description. Some will ask you to email or DM with your Pinterest handle.

• Include a brief and polite message, stating who you are, your niche, and why you’d love to join the group board.

Step 3: Maximize Board Engagement

Once you get accepted, you can start sharing your Pins to group boards. However, it’s important to do it startegicaly, otherwise it won’t be as effective as you’d expect.

• Pin high-quality visuals: Make sure your pins are vertical, readable, and include keyword-rich text overlays.

• Follow board rules: Each board may have its own guidelines about pin frequency, topics, and affiliate links.

• Pin regularly: Aim to contribute consistently; 2-3 times per week is a great starting point.

• Engage with others’ pins: Comment, repin, and save content from fellow contributors. Pinterest loves its active users!

Step 4: Track The Group Board’s Performance

Finally, you need to keep track of how your Pins are performing within the group board. You can do this by creating a spreadsheet of every group board you’ve joined.

Additionally, use Pinterest Analytics or Tailwind to measure clicks from each board, saves and repins, and follower growth.

Most importantly, don’t forget about the follower-to-pin ratio. For instance, if a board has thousands of followers but 10x more Pins, your content might get lost. With that in mind, the tighter the ratio is, the better.

Use Pinterest Group Boards To Your Advantage

Pinterest group boards can boost your marketing strategy, but only if you commit to them. They can be quite handy if you’re new on the scene, especially when it comes to boosting your traffic and revenue.

Need a professional to find the best Pinterest group boards for you? Send me a message and let’s create your strategy!

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